IT’S A BOOK … IT’S A POSTER … IT’S NEW MATERIAL FROM “YOUNG ADULT”
Four-time Oscar® nominee (producer/writer/director) Jason Reitman, Oscar®-winning screenwriter Diablo Cody, and Oscar® winner Charlize Theron have teamed up for the upcoming movie, “Young Adult,” in theaters December 9th. That’s right…a primetime release for what is poised to be, you guessed it, prime Oscar bait.
Reitman’s previous two movies, 2007′s “Juno” and 2009′s “Up in the Air,” both made their rounds at the fall festival circuit – Telluride, Toronto – and opened on the same weekend their respective years that “Young Adult” debuts. So industry journalists are scratching their heads wondering why “Young Adult” is not making an appearance at either festival. One theory is that “Up in the Air” lost some of its Awards momentum by premiering at festivals so early. So for now, the movie’s distributor, Paramount, has released the movie’s official poster to tide us over.
In the movie, Theron plays Mavis Gary, an alcoholic teen literature author who, in an attempt to relive her glory days, goes back to her small hometown. Those of us who come from one know the potential dread involved in that premise. To make matters worse, when Mavis tries to reconnect with her high school sweetheart, played by Patrick Wilson, she discovers him happily married. Misery loves company, as the saying goes, and Mavis finds it in a former classmate (Patton Oswalt), who hasn’t been able to move on from his high school days either.
In my humble opinion, this poster is one of the most unique I’ve seen in a while, completely fulfilling its marketing purposes — the colors are surely indicative of its playful tone, its book-like appearance (maybe a nod to one of Diablo Cody’s childhood favorites, Judy Blume?) reflects the career of the protagonist, and styled like a book straight off the shelves Amazon your e-reader of choice, it is already hinting to audiences, with its golden Caldecott Award-esque sticker, that this is a story with awards potential.
In fact, it’s not common that the star of a movie, certainly one with Theron’s clout, isn’t exactly seen…here, her face buried in her bed after what appears a night of having a few too many adult beverages. But with Reitman and Cody’s combined credits and the fact that Reitman’s last two movies garnered four acting nominations, there is bound to be some good material here for the actress to work with. Aside from the new poster, the only other image we’ve seen of “Young Adult” is one of Theron:
“Young Adult” also stars J.K. Simmons and Elizabeth Reaser. The movie was filmed in Minneapolis, familiar territory for writer Cody who lived there before moving to Los Angeles and becoming one of Hollywood’s most sought-after writers and soon-to-be director of “Lamb of God” from her own original script slated for release in 2013.